Our Vision

Our vision is to be one of the most loved brands in the world.

As a Group we believe in big ideas matched with a fierce will to bring them to life.

We share a genuine belief in ourselves, each other and our ability to get things done. When we put our minds to something there’s no stopping us. Today is full of opportunities and new ideas.

Tomorrow, anything is possible.

Our Values

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Genuine Belief

Our values define who we are and what we're about. 

IS MORE THAN JUST A STATEMENT, IT’S AN ACTION.

Together we are a pretty optimistic bunch. We have a genuine belief in our brand, our ideas, and our ability to bring them to life. Working side by side within the communities in which we operate we strive to achieve great things. From humble beginnings in Geelong, we have taken the spirit of our authentic Australian character to the globe. As one of the world’s leading value fashion brands we are unwavering in the pursuit to provide customers with the right to engage in fashion, at the right price. In fact, value drives everything we do. If an idea doesn’t add value to our customers, our people, our brand or the community, we keep working on it until it does. Our innate tenacity means we never give up.

As we expand our global footprint we continue to set new industry standards. We genuinely believe tomorrow can be better than today and strive to create an equitable future where everyone benefits from our success. We don’t sell, we engage. We don’t sit still, we grow. And in the midst of our rapid growth we find time to have fun. 

IDEAS THAT START HERE CAN GO ANYWHERE.

Our Ethics

We take our ethical responsibility seriously. Our Ethical Practice Framework not only guides our policies and actions today, but steers us in a better direction for the future. 

We are acutely aware that in creating our products we have an impact on our people, our customers, our communities and the planet. Our future success depends on us making responsible decisions to ensure that we remain sustainable and profitable.

We recognise we are on a continuous road to improvement. Ethical practice is the responsibility of each of our 19,000 Cotton On Group team members, and we want as many of our people as possible making conscious, informed and ethical choices at every turn.

We know this isn’t always black and white but we are firmly committed to working towards getting more right, more often and for more people. The Cotton On Group is a people-first business, with a genuine belief in what can be achieved with an ethical approach.