10th May, 2016

Biggest Flagship in the World

Mall of Africa: biggest flagship in the world
A birdseye view: the impressive Mall of Africa

Last week saw the opening of our biggest flagship store in the world, with more than 100 thousand people through the mall on opening day.

The 2,623 square metre store is located in the Mall of Africa, in Waterfall, South Arica. Located between Johannesburg and Pretoria, the mall has been under construction for three years, taking 10 million bricks and 8,500 tonnes of steel to build.

South Africa is our fastest growing market globally and aims to double its business in the country over the next three years to 350 stores.

“Our South African operations have reported double-digit growth every month since opening our first store here in 2011. The region a key contributor to reaching our overall growth target of 20 percent year on year,” said Cotton On Group South Africa Country Manager, Johan van Wyk.

Africa Marketing Manager, Rob Hede said the store’s unique design was a great point of difference for the Group.

“The store expands on each brand’s latest store design, with it being one of the largest sites for Adults, BODY and Kids. Everything is blown out and scaled up, making the shopping experience really impressive. The permanent activation spaces like a kids play zone, DJ deck, pop-up record store and barber shop all increase dwell time.”

The store includes brands Cotton On, Cotton On KIDS, Cotton On Body, Rubi and Free, with factorie and Typo opening separate standalone stores in the mall.

The flagship is a standout in the mall of more than 300 shops, alongside other major international retailers such as Zara, H&M and Forever 21.

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