In partnership with Business for Development (B4D),
the Cotton On Group has undertaken a pilot program to grow its own cotton sourced directly from farmers in Kenya.
With 46 per cent of the country’s population living below the poverty line, the initiative aims to empower farmers with the resources to build a sustainable income whilst supporting long term change and development in the country more broadly.
Working directly with local farmers, the project has supported the management of crops, provided education on best practice and equipped farmers with the resources they need to produce a successful harvest.
Already the program is yielding strong results with the first cotton crop successfully harvested. Opportunities to expand the initiative even further are currently being explored, allowing more farmers to become involved.