Cotton On Group X THE ICONIC
Always dedicated to providing an exceptional shopping experience and the highest level of convenience for our customer, the Cotton On Group is constantly delivering what our customer wants.
We know that today’s consumer is looking for more than just great product, they want that product to be available wherever they are shopping.
To meet this need, the Group constantly reconsiders not only our products but the channels by which they are accessible to customers; a task requiring the constant pursuit of change and innovation.
This pursuit has led to an exciting instalment in the story of the Group’s continuous evolution as a customer centric value-fashion retailer as we partner with Australia’s leading online fashion and sports retail marketplace THE ICONIC.
THE ICONIC is the Group’s first third-party wholesale partner in Australia, and this digital expansion builds on the Group’s global presence of 1,400+ bricks-and-mortar stores and online sites which span 18 countries.
Today’s launch sees Cotton On Group’s key suite of apparel, footwear, accessory, gifting and stationery brands including Cotton On, Cotton On Body, Rubi and Typo join the platform in response to growing customer demand and enables THE ICONIC to provide an unparalleled shopping experience, through their product offering.
Peter Johnson, CEO at Cotton On Group, said:
As a customer driven business the Cotton On Group is excited to join THE ICONIC making it easier for customers to shop Cotton On, Cotton On Body, Rubi and Typo. We want to be where our customers are shopping and THE ICONIC is one of those destinations.
Patrick Schmidt, CEO at THE ICONIC, commented: “Cotton On is one of the greatest fashion success stories in Australia and a brand that Aussies love, which is why we’re honoured to be the first wholesaler to partner with them locally. For us, working with Cotton On is the result of our unwavering mission to deliver our customers the brands they ask for and be a continuous source of inspiration for the latest fashion trends and styles”.
THE ICONIC and Cotton On Group will continue to build on this relationship later in the year as THE ICONIC prepares to announce new categories to the site over the coming months.
This is the start of an amazing partnership as two great Aussie brands come together and we’re thrilled to have Cotton On as part of THE ICONIC family.