Group’s customer rewards program, Cotton On & Co. Perks turns one
One year on since the Group’s first customer rewards program; Cotton On & Co. Perks launched and the program shows no signs of slowing with the business more in tune with their customers than ever before.
Since launching in the first region of New Zealand in late September 2017 which resulted in 35,000 member sign-ups during their first week and 60% of these members as new customers, momentum has not slowed for the rewards program.
Within eight months of launching, the program has jumped seas launching in South Africa, Australia, Asia and the United States with each region’s customers as receptive to the program as the next.
In the first six months of launch, the New Zealand Cotton On & Co. Perks database doubled with the additional regions on track to do the same.
Since the program’s beginnings, the Group has significantly expanded its knowledge of their valued customers and the global business is delivering a heightened customer experience across all seven brands to ensure consumers are walking out of stores and completing online orders satisfied.
Head of the Group’s Digital Customer Experience team, Pete Hutchison said due to the demand for this style program, our customers received its launch extremely well,
“Our customers were screaming out for it and we wanted to leverage our biggest asset; our seven fantastic brands.”
The first objective behind launching the customer rewards program was to give the Group’s consumers what they were asking for; a program which rewards them for shopping in-store and online.
The second objective was to create a holistic view of the Group’s seven brands; Cotton On, Cotton On BODY, Typo, Rubi Shoes, Cotton On KIDS, Factorie and Supré under the one name of Cotton On & Co. Perks to not only provide customers with the knowledge of the Group’s offering but to also benefit consumers through rewards points with the variety of shopping seven unique brands.
In just over six months, 4.7 million Group customers have joined the program, with perks customers shopping significantly more compared to non-perks and over 50% of the database having shopped across multiple Group brands, proving that the majority of customers view the Group’s brands under one roof, and one name.