Made in transit: the Group launches into travel category
In late October 2018, the Group launched Cotton On LOST, a travel and adventure range offering unique, on-trend and affordable products designed for the daily commuter, weekender adventurer and long haul traveler.
The idea for the travel range, which exclusively launched to the Group’s Australian and South African Cotton On & Co. Perks members on Friday, 26 October and to the rest of the Group’s online database on the Sunday was ironically fashioned by a small group of team members from the business’s stationery brand; TYPO while in transit on a flight.
The range has launched with over 600 travel and lifestyle products, designed around being on the go, disrupting routine and making every day an adventure.
To accommodate for every type of traveler, backpacks, overnight bags, suitcases, passport holders, wash bags, travel mugs, earphones, chargers and phone accessories make up the range which ensures the latest design features, on-trend finishes and prints.
The Cotton On LOST brand will complement the Group’s existing offer of value fashion and lifestyle products from Cotton On, Cotton On BODY, Cotton On KIDS, TYPO, Rubi, Factorie and Supré.
Cotton On Brand Director, Bianca Ginns says the LOST brand complements the current offering from Cotton On brands, saying:
“Cotton On LOST makes moving in style accessible to all by offering a range of travel products and accessories with an adventurous spirit and the Cotton On twist.”
“We’ve launched Cotton On LOST in response to the growing customer demand for on-trend and affordable travel and lifestyle products, an insight we’ve gained from our experience in travel products across the Group.”
The brand’s age demographics reflects that of Cotton On’s; late teens to adults.
Cotton On LOST has rolled out across 47 megastores in Australia, South Africa and New Zealand over the past months and additionally, has launched on leading Australia and New Zealand online wholesaler, THE ICONIC with other marketplaces on the horizon.
Cotton On LOST products are available at cottonon.com.