Australians Cotton On to US-led Shopping Phenomenon

Black Friday and Cyber Monday have well and truly cemented their place on the global shopping calendar with Australians demonstrating a strong appetite for the US-led retail phenomenon.

In its almost 25 year history, last Monday the Cotton On Group saw its single largest day of online sales globally, equating to a 200 per cent year on year growth from the Group’s Cyber Monday sales in 2014.

The record breaker followed a weekend of big sales for the Group with Black Friday revenues in the United States more than doubling. In Australia, the Group’s Sunday sales gave shoppers early access to Cyber Monday offers which resulted in year on year growth just shy of 480 per cent.

Brendan Sweeney, General Manager of E-Commerce for the Cotton On Group says the results show growing demand from Aussie shoppers wanting to take part in the global phenomenon.  

“The online world is dissolving country and market borders, meaning global shopping events like Black Friday and Cyber Monday are now easier than ever before for customers to access.”

“The results we’ve seen over the weekend reinforces the importance of our business bringing these global events to our customers, regardless of where they’re located around the world,  and there’s no doubt that Aussie shoppers are relishing the opportunity to be part of it.”

Over the course of the weekend, traffic and sales on mobile devices grew to 52 per cent in the United States and 46 per cent in Australia, reflecting the increasingly digital lifestyle of shoppers.

The arrival of the warmer weather in Australia meant customers sought out popular beach items including Cotton On’s round towel and Cotton On KIDS’ Spring Drink Bottle. Christmas gifting was also front of mind with the Cotton On KIDS’ Play Tent and Christmas cards across a number of brands also big sellers. 

With customer mindset now well and truly focused on Christmas, Sweeney says the Group will be providing customers with a range of offers over the coming weeks.

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