Building Brands Through Communities

Cotton On’s Head of Marketing and e-commerce Col Kennedy recently took part in RagTrader LIVE, an event held by leading Australian retail industry publication RagTrader. 

In his video presentation to the conference, Col gave insights into Cotton On’s approach to making a difference in the lives of its customers by delivering on-trend value products, providing great customer service and having a positive impact through the work of the Foundation. 

He also offered his perspective on the importance of building the brand ‘why’, the value of creating communities and the evolving retail space.

View Col’s presentation below.

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Cotton On Group brand Supré launches anti-bullying campaign


One in four Aussie girls aged 12 to 18 are bullied on a regular basis, both in-person and online. If you ask the Supre Foundation, the philanthropic arm of the Cotton On Group’s brand Supre, this is not an acceptable statistic – and they’re doing something about it. 

Geelong Cats hit the field in COAR


As a retailer with its roots in Geelong, there are plenty of AFL – and Cats – supporters among the 1,400 team members in the Cotton On Group’s North Geelong HQ. And with round one of the 2017 AFL season kicking off this week, the team is excited to see the Cats run onto the field in their new COAR apparel; high-performance wear designed by Cotton On. 

Cotton On Foundation GM, Tim Diamond, talks philanthropy at VAMFF


On Wednesday 15th March, Cotton On Foundation General Manager Tim Diamond joined a host of fashion industry experts for Melbourne Fashion Festival’s annual Fashion Industry Forum.