With the support of its customers from around the world, Cotton On, in partnership with the Cotton On Foundation, has reached the $1 million target set for its I Give A Brick campaign, which will see a new school built in Nubbunga, Southern Uganda.
The online global campaign, I Give A Brick, called on customers and supporters to share the #IGIVEABRICK hash tag on social media and nominate friends to do the same. Each time the hash tag was shared and Cotton On Foundation product was purchased during November and December, money went directly towards building the school.
Cotton On Foundation General Manager Tim Diamond says the results of the global campaign has been amazing.
“Education is the major factor when breaking the cycle of poverty and through the generosity of our customers and passion of our teams we can now provide education to over 500 children in Nubbunga Village, Southern Uganda, which is such an inspiring result for everyone involved."
Building of the school will commence this month and completion is scheduled for July 2015. The school will include 10 classrooms, two offices for head teacher and deputy head teacher, a staff room, teacher’s housing for five staff, kitchen, toilet facilities, playing field, vegetable garden, access to clean water, two meals a day for all students and agricultural areas to promote sustainability.
Australian celebrities lent their support to the campaign with singer Cody Simpson, comedians Hamish and Andy, AFL players Joel Selwood and Jimmy Bartel, Fashion blogger Nadia Bartel, actor Pia Miller and model Laura Csortan all sharing the #IGIVEABRICK message on their social media platforms and encouraging their followers to do the same.
Cotton On Foundation ambassador, Joel Selwood was moved by the level of support shown by Cotton On customers from all over the globe and their passion to make a difference.
“It is so inspiring to see the amazing support from Cotton On customers and it is thanks to them that we were able to reach our $1 million target,” explains Selwood.
“After visiting the communities in Southern Uganda with the Cotton On Foundation, I know first-hand how much of a positive impact this new school complex will have, not only on the children who will attend the school, but the entire community too. I am so thankful for everyone who supported the campaign,” he says.
The Cotton On Foundation has been partnering with Southern Ugandan communities since 2007 with a mission to create 20,000 educational places in Uganda by 2020.