Brazilians have continued to demonstrate their growing appetite for Cotton On’s range of on-trend and affordable fashion with thousands of customers celebrating the recent opening of the brand’s newest store at Morumbi Shopping Centre in Sao Paulo.
Positive sales results and a jam-packed store over the first days of trade signaled Cotton On is fast becoming a favourite with Brazilian customers. Locals embraced the signature Cotton On experience, with the store’s resident DJ and dynamic, young team members teaming up to create a fun party atmosphere while customers shopped across the brand’s range of products.
The new store, one of two to open in the market in the same week, comes on the back of a year and a half of strong results in Brazil that has seen customer demand continue to swell. Now with five stores in the country, the Cotton On Group’s expanding footprint cements the region as one of the retailer’s most exciting growth frontiers.
The Morumbi opening coincided with busiest trade period for the year and a record breaking number of new stores for the Group. In the 120 days before Christmas, the retailer opened 153 stores globally, taking its total store count to over 1400.
Cotton On Group Country Manager for Brazil, Marina Berber, said the Group’s positive results in the market is the result of local customers’ appreciation for trend and value and therefore they’re attraction to the quality and affordability of the Cotton On product offering.
“We pride ourselves on meeting the expectations of our Brazilian customers by delivering collections that resonate with different styles and tastes, while staying true to the Cotton On DNA, and offering these at an accessible price point.”
Cotton On Group Chief Financial Officer Michael Hardwick said the business is thrilled at the response it has had from Brazilian customers since opening in 2014 and sees great potential in the market.
“Since arriving in the country 18 months ago, our Brazilian team has grown to over 80 people across head office and retail functions who have been instrumental in what we have achieved so far,” he says.
“As we look to expand our offering in the local market, our team members in Brazil will continue to act as our eyes and ears on the ground to ensure our stores and products are tailored to meet the specific needs of our Brazilian customers.”
Ahead of the Morumbi store opening, a host of print and digital media were invited to an exclusive preview of the new store with big players including Vogue, Elle, Glamour, L’Officiel and Marie Claire all attending the event.