13th April, 2018

Supré Foundation win Corporate Social Responsibility Award at Mumbrella CommsCon

Supré Foundation win Corporate Social Responsibility award: After their successful Bullying. So Not OK. campaign
Supré Foundation win Corporate Social Responsibility award: After their successful Bullying. So Not OK. campaign

The Mumbrella CommsCon Awards shines the spotlight on the groundbreaking work of Australasia’s PR and communications industry.

The awards highlight cut-through campaigns across business, consumer and government divisions and celebrate the best new talent within the industry and most respected industry leader’s work in areas including social media, technology, partnerships and more.

This year, The Group’s own Supré Foundation was shortlisted in the Mumbrella CommsCon Corporate Social Responsibility category and on Thursday, 22 March at the Sydney awards ceremony, the brand was presented with the award for their 2017 Bullying. So Not OK. campaign.

In 2014, Supré Foundation partnered with Headspace, Australia’s leading youth mental health organisation to leverage their expert knowledge and determine how they could best tackle the issue of bullying in Australia.

From there, Supré and Headspace launched the Bullying Education and Prevention Resource Kit in 2017 which aimed to educate young people on bullying prevention and how to be assertive against bullying behaviours.

In addition to the resource kit, Supré recognised a unique opportunity to reach beyond schools and into the hands of girls, mothers, fathers, friends, carers and all others impacted by the devastating effects of bullying.

As a result, Supré developed a pocket-size version of the resource kit, known as the Bullying. So Not OK. booklet. Drawing on the brand’s customer insights and speaking in their girl’s language, the booklet was made available to the community through Supré stores and Headspace centres nationally as well as online.

While still ongoing, the partnership has delivered 232 workshops to schools nationally since mid-2017 with over 200,000 (double the original goal) copies of the Bullying. So Not OK. booklet distributed via Supré stores and Headspace centres across Australia. In addition, there have been more than 3,000 downloads of the e-booklet via the Supré and Headspace websites.

Together, these resources have made a lasting impact on students, their families and community groups across the country, with Supré receiving overwhelmingly positive feedback for the partnership.

Receiving the Corporate Social Responsibility award is an incredibly proud moment for the Supré brand, Supré Foundation and Headspace. Every day Supré retail teams deliver a positive message to girls; embodying the Supré Foundation ethos and sharing their belief in the power of girls – this award is a wonderful acknowledgement of the commitment and passion behind this.

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