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Cotton On Foundation Supports KZN Flood Relief

29th April, 2022

Together we can. Together we will.

As extreme weather events and floods hit South Africa last month, we were devastated by the destruction of communities and livelihoods. Our thoughts are with every child and South African affected by the recent flood events in KwaZulu-Natal.

As a business with strong ties to, and team members in, the community of KwaMashu, we’re committed to helping community members who need it the most. For us, this is a very personal mission as we work to help a community we feel part of – earlier this year the Foundation announced its commitment to rebuilding and upgrading Dr JL Dube High School in KwaMashu to a world-class facility, where construction is currently underway. This follows the 2020 overhaul of Ethekwini Primary School in the area, for which the company provides ongoing support.

In response to the flooding, the Cotton On Foundation committed to donating 100% of proceeds from online and in-store Cotton On Foundation product sales (and donations) in South Africa from 29 April – 15 May to the UNICEF South Africa Emergency Flood Response to support flood affected communities in KwaZulu-Natal. With a long history of investment in KwaZulu-Natal, Cotton On Foundation committed a minimum of R500,000, and with the support of Cotton On Group team and customers, surpassed this goal to raise a total of R512,000.

The funds raised will be used to support 800 families with psychosocial support and counselling, as well as dignity packs including soap, cloths, toothbrushes, toothpaste, deodorant, bleach, and sanitary pads.

Situation on the Ground

  • Over 40,000 people affected
  • Over 13,000 households affected
  • Close to 4,000 households destroyed
  • Over 8,000 households partially destroyed
  • Close to 500 reported dead
  • Over 600 schools affected
  • Nearly 60 hospitals affected
  • Water services severely damaged
  • Ongoing search and rescue efforts
  • Serious damage to property, infrastructure and the environment
  • Provincial State of Disaster announced 13 April 2022

About UNICEF

UNICEF South Africa is a long-term partner of the Cotton On Foundation and has worked across the country since the end of apartheid, including providing protection, health, nutrition, WASH and education support for children in KwaZulu-Natal.