• This is a short tooltip
  • This is a much longer tooltip with significantly
    more text that will presumably take up a lot more space.
  • This is a short tooltip

We’re planting a better future.

1st May, 2023

Thank you for working with us to plant a better future. One tree at a time.

We’ve raised funds to plant 803,302 trees where they’re needed most – all thanks to you!

We’re on a mission to plant 1 million trees*

This April, Cotton On Foundation partnered with One Tree Planted and WWF-Singapore to plant trees where they’re needed most.

Cotton On Group team and customers were invited to take action for our planet by purchasing Cotton On Foundation products or making a donation, online or in Cotton On stores around the globe. You answered the call, and helped us raise AUD $1.28 million to plant a total of 803,302 trees – above and beyond our Year 1 goal of raising AUD $1 million!

In 2024, we’ll come together once again to raise the remaining funds and reach our 1 million tree target.

Where we’re planting trees


Project: Bushfire Recovery Nurseries

Partner: One Tree Planted

Where we’ll plant:

  • Mount Lofty to Kangaroo Island Connection, SA
  • NSW Coast to Gippsland Corridor
  • Gondwana Rainforest World Heritage area in NSW, QLD and the NSW North Coast


  • We will contribute 182,744 trees
  • Restore the habitat destroyed by the 2019-2020 summer bushfires through tree planting projects
  • Rebuild infrastructure to enable long term bushfire recovery
  • Support local and indigenous communities with long-term forest restoring initiatives



Project: Waingake Native Restoration

Partner: One Tree Planted


  • We will contribute 80,000 trees
  • Restore the habitat destroyed through climate and natural disasters
  • Rebuild infrastructure to support local vegetation and animal habitats
  • Support local and indigenous communities with long-term forest restoring initiatives



Project: Albertine Rift

Partner: One Tree Planted


  • We will contribute 80,000 trees
  • Rehabilitate land by planting mixed local native trees to create conservation forests
  • Buffer restored community forests through community agroforestry woodlots, and plantation of selected fast-growing timber / fuelwood species to ensure sustainability
  • Support over 3,500 households in sustainable livelihoods through various initiatives



Project: Kruger to Canyons: Blyde Expansion Restoration Pilot

Partner: One Tree Planted


  • We will contribute 80,000 trees
  • Conserve ecosystems in South Africa to improve soil, water and carbon storage
  • Enhance development with local communities to support long-term native planting initiatives
  • Restore and protect forest landscapes in Hoedspruit by planting local native trees



Project: California Wildfire Forest Restoration

Partner: One Tree Planted


  • Restore the habitat destroyed by the largest wildfires in CA history through tree planting projects and
  • Rebuild infrastructure to enable long term wildfire recovery and support community engagement in California


Project: 10 Million Trees for Pennsylvania Partnership

Partner: One Tree Planted


  • Plant native trees to help stabilise stream and river banks
  • Support communities through workforce development, economic resilience, and an improved ecological landscape



Project: Courageous Land

Partner: One Tree Planted


  • Plant trees in Jundia, Roraima on degraded land so local land-owners can reforest profitably
  • Work with two local indigenous tribes for ongoing land stewardship



Project: Orangutan Corridor Project

Partner: WWF-Singapore


  • Plant over 100,000 trees to restore degraded forests in Sarawak, Borneo
  • Protecting a wildlife corridor to secure connectivity of orangutan habitats
  • Improving livelihoods of local communities through agroforestry initiatives



Project: Rifle Range Nature Park

Partner: WWF-Singapore


  • Facilitate tree planting activities in various locations in Singapore
  • Host guided walks through the park to increase public appreciation for nature and knowledge about Singapore’s biodiversity



Cotton On Foundation is the philanthropic arm of the Cotton On Group dedicated to creating a world where every young person can thrive. Aligned to the United Nations Sustainability Goals, its mission is to deliver real and lasting impact across Holistic Education, Mental Health and Environment.



One Tree Planted is a non-profit organisation focused on global reforestation. Since 2014, they have planted over 92.7 million trees in more than 80 countries.



WWF-Singapore is an international hub of World Wide Fund for Nature (WWF), one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation

of the planet’s natural environment and to build a future in which people live in harmony with nature.


*1 million trees is a global target over 2 years to support conservation work through One Tree Planted and WWF in Singapore & Malaysia. Excludes Cotton On Foundation face masks, hand sanitisers and wipes.