Group brand, Supré joins leading Australia and New Zealand online marketplace, THE ICONIC
After launching brands Cotton On, Cotton On BODY, Rubi and Typo on leading Australian and New Zealand online marketplace, THE ICONIC in June this year followed by children’s wear through Cotton On Kids in August, the Group was proud to launch a sixth brand to the site last week.
Through THE ICONIC’s summer swim show: Celebrating Endless Summer for Every Body, the Group’s Supré brand made its official outing in partnership with the wholesaler by launching its first swimwear range on the runway.
THE ICONIC remains the Group’s first third-party wholesale partner in Australia and the first wholesale partnership for Supré as a vehicle to generate brand growth and meet their customers’ demands in a new online space.
Launching on the THE ICONIC was a way to offer the Supré target customer, the 17-year-old girl, a more convenient shopping experience and as the brand’s General Manager, Jodie Bongetti recently told Internet Retailing,
“THE ICONIC was a natural choice.”
Likewise, the decision was easy for THE ICONIC. Having had great success with the existing portfolio of Group brands and with THE ICONIC wanting to broaden its customer base beyond its target customer of the 25-year-old, the online retail giant saw a relationship with Supré as a great way to attract a younger customer.
THE ICONIC’S summer swim show on November 30 communicated a strong and positive message to the audience of 400 VIP guest media and influencers by utilising models of all ages, body shapes and cultures. This was a deliberate choice by THE ICONIC’S behalf, as CEO Patrick Schmidt said on his Twitter account:
“For THE ICONIC, diversity is far more important than perfection. Our purpose is to liberate customers from the outdated restrictions which still exist in the fashion industry.”
After officially launching the swimwear range at the event which reflects their Girl by being bright, fun and playful, the product was available to shop online after the show and will soon be followed by apparel pieces including dresses and denim.
The Group’s Cotton On and Cotton On BODY also walked the runway showcasing their swim and beachwear trends, with tote bags by the Group’s Cotton On Foundation tote provided to guests as gift bags.