Our purpose is to make a positive difference in people’s lives, and we’re here to create meaningful change for current and future generations. Built on making lasting social and environmental impacts, The Good is a movement – a constantly evolving journey to fulfil our purpose.


Something special has driven our business since day one, and our passion to do good defines who we are and what we stand for. It’s our commitment to never settle and the understanding that our responsibility goes far beyond selling great product. We live and breathe it through the work of the Cotton On Foundation, in our sustainability programs – focused on protecting the environment and sourcing recycled and sustainable materials, and improving the livelihoods of everyone in our supply chain. And, it’s supporting and empowering the communities we live and work in.

Working side by side with our global teams – and empowering our customer to join in, we’re always listening, learning and growing. We’ll dream big, work hard, face brutal facts and take responsibility. We know we don’t always get it right the first time, but we’re never afraid to try again. What we do today could change tomorrow, if it means we can do it better. We’re proud of what we’ve achieved so far, but know our journey never ends. That’s our word. That’s The Good.

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