Rubi is a global footwear and accessories brand that translates the latest trends into ownable obsession-worthy products for right now.

Our story officially began back in 2008, when the team at the Cotton On Group saw a chance to take their apparel know-how one step further, helping Cotton On womenswear and Cotton On Body customers complete their look, head to toe. The team put their fashion cred and footwear addiction to work, to create a complementary range of shoes and accessories and opened stores dedicated to just that. We believe real style has no price tag—that’s why our products are ultra-affordable, created to fit seamlessly with the looks she loves, taking her anywhere she wants.