Making Christmas Shopping a Breeze
At the Cotton On Group (the Group) we’ve been helping our customer’s shop their Christmas lists since mid-October and as the festive season draws closer, we’re doing everything we can to give them a smooth and stress-free shopping experience.
Natalie McLean, Chief Retail Officer said “We have an amazing range of on-trend products this Christmas; with over 5,000 gift ideas and 100 options for personalisation; you’re sure to find something for everyone on your shopping list.”
The Group has launched a number of initiatives to making for the best shopping experience whether it’s online or instore, or both. The recently launched online store checker allows them to visit cottonon.com, prepare their list of most wanted items and check that they are available before heading to their most conveniently located store. McLean added
We’ve responded to our customer feedback to ensure we make it easier for customers to shop with confidence. We’ve introduced a market leading returns policy, no expiry on gift cards and faster than ever shipping. There is also our Cotton On&Co Perks program, where every dollar spent counts towards our generous rewards.
Personalised gift wrapping
With 50% of customers surveyed indicating that they would pay for the convenience gift wrapping the Group has launched gift bags and personalised hand written notes with 100% of the proceeds of sales being directed to Cotton On Foundation, the Group’s philanthropic arm.
Group customers around the world can shop with extra confidence this Christmas knowing that our new returns policy allows them to refund (with proof of purchase) or exchange products without any time restriction.
Earlier this year the Group removed expiry dates from our gift cards globally, and to ensure no-one misses out, we’re honouring this no expiry policy for all unredeemed gift cards purchased before the change came into effect.
In addition, Cotton On Group gift cards can now be redeemed across all seven brands in the one place at Cottonon.com, ensuring the best omnichannel experience for our customers.
Speeding up delivery times
We have also been working with our Distribution Centre teams globally to move to a same day dispatch model in response to our customers’ feedback that they would like faster delivery options.
This means for our customers who place an order before midday their items will be on the way to their chosen location that same afternoon, speeding up delivery time by up to two days and lending confidence that their gifts will arrive in time.
We really are driven by our commitment to give our customers a world-class shopping experience; so whether shopping online or instore or both, our customer knows that we’ll provide affordable on-trend product and comprehensive customer service support this Christmas!”