A kinder world is our kinda world
30th September, 2024
We’re so proud to announce that we are once again teaming up with Born This Way Foundation to reach young people globally with mental health resources to care for their own and others’ mental health.
From today until 31 October 2024, 100% of net proceeds from our exclusive range of “Kinder, Braver, Together” totes and badges will support Born This Way Foundation, with the goal of raising funds to support youth mental health.
Funds for this year’s campaign will be allocated to encourage young people globally to earn their Be There Certificate.
Last year’s powerful partnership helped us recruit over 40,000 people to create a Be There Certificate account and begin their mental literacy journey. If that number sounds like a lot, it is—40,000 people could fill the Globe Life Field in Texas! With these efforts, more than 50,000 people have earned their Be There Certificate since the launch of the program in 2022. That’s as many people that completed this year’s London Marathon.
Imagine a stadium full of people, a city filled with runners, all prepared to have safe, kind, and informed conversations about mental health. That’s what is possible when we work together to share this free, online mental health course that teaches people to recognise when someone might be struggling, understand their role in supporting that person, and learn how to connect them to the help they need and deserve.
You can support this year’s campaign by encouraging your community to earn their Be There Certificate and be part of a movement alongside tens of thousands of people working to normalise conversations about mental health and expand awareness of and access to resources.