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Meet Cotton On Kids’ new concept store

8th April, 2025

Meet Cotton On Kids’ new concept store, now open in Highpoint Shopping Centre, Melbourne, Australia!

Our in-house design team has just delivered a new store that focuses on the little creators, daydreamers and change-makers among our customer.

Inspired by milk bars commonly seen on Australian streets, this store’s architecture brings all the nostalgic vibes for parents and all the fun for their little ones.

The fitting room wallpaper, designed by Kate Cullen, Senior Designer at Cotton On Kids, captures key moments from childhood and includes interactive elements such as a ‘dial-a-story’ telephone, sticker gumball machine, and digital screens. These allow children to immerse themselves fully in the experience while their guardians shop Cotton On Kids’ wardrobe essentials.

Operationally, fixtures have been streamlined to align with our sustainability framework, and the bones of the existing Cotton On Kids, Highpoint have been recycled and given a new life through new finishes and engaging touchpoints.

Shout out to our teams for collaborating to deliver ever-better store experiences for our customer.

To enjoy the fun, visit Cotton On Kids, Highpoint Shopping Centre (Shop L02 / 2078/2111 Rosamond Rd, Maribyrnong. Victoria, Australia 3032) or watch this reel.

We can’t wait to expand this concept to more Cotton On Kids stores worldwide. Our next stop? The Mall of Africa!