One million trees – it’s in our nature
7th August, 2025
Thanks to you, we’ve supported planting one million trees.
You heard us. One million trees in the ground. Across 11 countries.
And we couldn’t be prouder! 🌱🌏
Together with our incredible partners, One Tree Planted and WWF-Singapore, we’ve focused on planting trees where they’re needed most, restoring forests, protecting endangered species and supporting communities that rely on these ecosystems every day.
And the best part? This is just the beginning. We’re here for lasting impact – for nature, for wildlife, and for generations to come. Because for us, it’s never just been about the trees. It’s about playing our part in creating a more sustainable future for people and the planet. It’s in our nature.
So, what’s next?
Cotton On Foundation is proud to continue its partnership with One Tree Planted to restore forests that endangered species call home. By working hand-in-hand with local communities and partners, we’re connecting fragmented landscapes to build a future that’s more resilient and bursting with biodiversity.
What does this actually look like on the ground? We’ll reveal more soon, but think large-scale reforestation of bushfire-ravaged regions, greener urban spaces, and forest restoration projects that protect species on the brink of extinction.
These collective restoration efforts contribute to the global goal of halting and reversing nature loss by 2030, with eyes firmly set on full ecological recovery by 2050.
Let’s create a world where every young person can thrive.
Check out the difference two years can make
Australia
Partner: One Tree Planted
Project: Bushfire Recovery Nurseries
“The most significant change we hope to see from this project is the long-term healing of both the land and the communities affected by the Black Summer bushfires. We look forward to seeing regenerated habitats for iconic species like Koalas and Glossy Black Cockatoos, while fostering resilience and hope among local communities”
Jaymee Silva, Regional Director: APAC
New Zealand
Partner: One Tree Planted
Project: Waingake Native Restoration
We look forward to this project enhancing long-term resilience through land stabilisation, particularly in the face of more frequent and intense storms. It is also exciting to know that the project will boost carbon storage in both old and new-growth forests at Waingake, playing a crucial role in climate change mitigation.
Jaymee Silva, Regional Director: APAC
USA
Partner: One Tree Planted
Project: 2024 California Emergency Forest Restoration Team (EFoRT)
“One of the most critical transformations I foresee through this California Emergency Forest Restoration Team (EFRT) project is halting vegetation type conversion. With widespread 100% tree mortality, we’re facing the risk of losing forest to brush. By planting native tree species within these sites, we ensure the continuation of a forest ecosystem.”
Brittney Burke, Project Director, North America
USA
Partner: One Tree Planted
Project: 2024 Pennsylvania
“What I hope to see through the restoration of the Chesapeake Bay Watershed is the Bay’s fisheries thriving once again. Reforesting the watershed is key to this recovery—healthy forests filter pollutants, reduce runoff and stabilise shorelines, improving water quality for marine life. A restored Bay supports oysters, blue crabs and countless fish species, sustaining both ecosystems and coastal communities that rely on them.”
Stephanie Rochemont, Project Manager (USA)
USA
Partner: One Tree Planted
Project: Longleaf Pine Restoration, Florida
“I am deeply hopeful that this project will not only restore the longleaf pine forests but also create vital habitats for the red-cockaded woodpecker, along with other species like the gopher tortoise and indigo snake.”
Stephanie Rochemont, Project Manager (USA)
USA
Partner: One Tree Planted
Project: Bolt Creek Fire Restoration, Washington State
“The most significant outcome I envision for the Washington Bolt Creek Fire project is the recovery of the forest ecosystem, both for vital wildlife habitat and to ensure the land’s continued cultural and traditional use by the Tulalip Tribes.”
Brittney Burke, Project Director, North America
UK
Partner: One Tree Planted
Project: England 2024 – Community Forest Restoration
“Investing in this project means more than planting trees. You’re creating vital green spaces for the health and well-being of England’s most vulnerable communities. You’re helping heal ecosystems damaged by intensive farming and urban sprawl—fostering cleaner air, reducing flood risks, and revitalizing depleted soils.”
Marika Luiati, Regional Program Director for Europe
Uganda
Partner: One Tree Planted
Project: Albertine Rift Restoration
“The Albertine Rift Project is not just about restoring forests – it’s about restoring hope. Through our partnership, we’ve seen communities become guardians of their landscapes, biodiversity flourish and livelihoods strengthened. This project is proof that when people and nature thrive together, the impact is lasting and transformational.”
John Ngahu, Project Manager: Africa
Malaysia
Partner: WWF-Singapore
Project: Sarawak Wildlife Corridor Project
“One of the most significant things we have managed to obtain in the past two years is the unwavering and increasing support from both the indigenous communities and the state government. This is so important because we need their endorsement and support to make sure that whatever impact comes out of these activities… will be long-term.”
Cynthia Chin, Head of Sarawak Conservation Programme, WWF-Malaysia
Brazil
Partner: One Tree Planted
Project: Corridors for Life
“Thanks to the Cotton On Foundation, we have helped restore native forests, creating vital biodiversity corridors in the Atlantic Forest. This effort goes beyond tree planting – it reconnects habitats for threatened species like jaguars and black lion tamarins. Wildlife is returning, with surveys recording diverse mammals and birds, including the vulnerable maned wolf and giant anteater.”
Laura Lucas Trujillo, Project Manager, Brazil
South Africa
Partner: One Tree Planted
Project: Kruger to Canyons: Blyde Expansion Restoration Pilot
“The most significant change we have seen in South Africa’s Kruger to Canyons Biosphere is the power of natural regeneration to restore both landscapes and livelihoods. By clearing invasive species, indigenous vegetation is thriving again, water security is improving and communities – especially women and youth – are leading the way in conservation. This project is not just about restoring land; it’s about creating lasting environmental and social resilience for future generations.”
John Ngahu, Project Manager: Africa
Singapore
Partner: WWF–Singapore
Project: Green Cities
“All the trees planted are native to Singapore and, beyond carbon sequestration, this increases the green cover around the island – helping us to beat the intense heat and improve air and water quality. But beyond that, the trees we’ve planted also help to increase some of our local biodiversity as their fruits, flowers and leaves are important for an array of wildlife and pollinators such as birds, bees and butterflies. And that’s one of the best things about trees – they give you all these ecosystem benefits for free!”
Tiara Stoddart, Manager, Partnership Stewardship, Engagement & Communications, WWF-Singapore
Botswana
Partner: The African Women Leadership Academy (TAWLA)
Project: School Tree-Planting Project
“This initiative by TAWLA and Cotton On Foundation contributes to our community and promotes environmental sustainability….it feels so beautiful contributing to the growth of younger people and the upcoming generation.”
Mentor at TAWLA
Namibia
Partner: Family of Hope
Project: School Tree-Planting Project
“The tree planting project has empowered and inspired our teachers, children and parents, and strengthened the bonds of our community. Thank you for your generous donation of trees, which help us plant more trees in our centre and contribute to a greener future for our community.”
Ms Foibe Silvanus, Program Manager, Family of Hope