Hip-hip hooray! 20 years of Cotton On Kids

6th August, 2025

Thanks to you, Cotton On Kids is celebrating 20 years of fun, the coolest clothes and growing up together.

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From the very first store opened in Frankston, Victoria in 2005, to 182 stores across eight countries, we are beyond grateful for our customers’ support and our team’s commitment to creating and selling products our littlest customers love, making a positive difference along the way.

Together, we’ve dressed a generation. From that first onesie on the ride home from the hospital to the outfit picked out for grade six graduation (and everything in between), Cotton On Kids is the friend that’s always there.

Looking ahead, we’re excited to grow even more. Over the next five years, Cotton On Kids is expected to open new locations and expand into the UK e-commerce market, with Brand Director of Cotton On Kids, Nicky Moulder, at the helm.

“I’m thrilled to lead Cotton On Kids as we continue to bring the fun to every little wardrobe. Made for play every day, we’re proud to keep connecting with families around the world whilst continuing to make a difference through the Cotton On Foundation. From global brand events to our fresh new store concept—this is just the beginning. Here’s to the next 20!” says Nicky.

As we reminisce on the last 20 years, we’re so thankful to have made so many memories. In the last two years alone, Cotton On Kids has launched a new concept store, Fun Day Club, their Organic Cotton Newborn range and raised over $3.8 million AUD for Cotton On Foundation—contributing to efforts that have helped over 17,000 kids access a quality education globally.

Then

Now

To every team member and every family who’s been a part of Cotton On Kids’ journey so far, thank you. We’re making the everyday awesome for our kids–because they deserve nothing less.

To follow the fun on Cotton On Kids’ Instagram, click here.
To shop Cotton On Kids, click here.