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365 Days of Doing Good

22nd December, 2025

This year, we did so much Good together.

We showed up.

We spoke up.

We created meaningful change.

Every moment mattered, and it mattered because of you.

With the support of our customers, our team, and our partners, Cotton On Foundation continued to create impact where it’s needed most, 365 days of the year. Here’s a look back at some of good we made happen, month by month.

January
Empowering Teachers in Thailand
We kicked off the year by launching 21st Century Teaching and Learning in Thailand, supporting teachers to feel more confident in guiding students through new and creative ways of learning.

February
Building Confidence for Year 12 Students
Our Wellbeing Camps in South Africa supported 120 Year 12 students with tools to build resilience, motivation, and confidence as they prepared for life beyond school.

March
Standing Together for Youth Mental Health
Together with LifeChanger, our Stand Together campaign raised over $865,000 AUD to fund and support their mission to help end the youth mental health crisis.

April
Connecting Young People to Culture and Community
Through our partnership with Strong Brother Strong Sister, we helped connect over 400 young people on Wadawurrung Country to First Nations culture, community, and mentoring programs.

May
Taking a Stand Against Bullying in New Zealand
In our seventh year of partnership, we raised over NZD $600,000 for Pink Shirt Day and the Mental Health Foundation of New Zealand to support their mission to end bullying.

June
Amplifying First Nations Voices
Proud Yolŋu storyteller Siena Stubbs took the mic to share her story and amplify the voices of our First Nations partners, celebrating culture, heritage, and community in powerful new ways.

July
Launching ‘Beyond Words’ in South Africa
We launched Beyond Words, a new literacy initiative created in partnership with Nomzamo Lighthouse Foundation and The Bookery, improving access to books and learning resources for young learners across South Africa.

August
Celebrating One Million Trees Planted
A huge milestone: we celebrated 1 million trees planted with One Tree Planted and WWF-SG across 11 countries, supporting reforestation where it’s needed most.

September
Expanding Our Ocean Conservation Work
We expanded our oceans work with a pilot program in the Coral Triangle — spanning Singapore, Malaysia, Indonesia, and the Philippines — in partnership with WWF-SG and Citizens of the Reef.

October
Launching the Global Mental Health Collective
This month we launched the Mental Health Collective, bringing together incredible grassroots organisations around the world to accelerate support for young people and help end the youth mental health crisis.

November
Celebrating a Major Milestone
We also celebrated something huge: raising $200 million AUD globally since 2007. This impact has only been possible because of our passionate customers, team, and partners. And it all started with a tote.

December
Gift Cards That Give Back
To round out the year, we brought back Gift Cards That Give Back. Through the Giving Loop, every card purchased helps fund Cotton On Foundation projects while giving customers a meaningful gift to share.

Here’s to another year of Doing Good…together.

Because when we show up, speak up, and work together, every day becomes a chance to create change.

Thank you for being part of our 365 days of doing good.

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