Cotton On Group launch exclusive range that’s more inclusive; Cotton On Curve for women size 16-24
12th April, 2019
The Cotton On Group’s (the Group) brands pride themselves on listening to the needs of their customers and providing them with what they’re asking for.
For some time Cotton On has released extended sizing ranges with an overwhelmingly positive response. Using this ongoing feedback and customer insight Cotton On Curve was born.
Cotton On Curve is a collection designed for sizes 16-24, launching online this week in Australia and the United States, with South Africa to follow at the end of April. The range includes on-trend fashion from denim, dresses, skirts and essentials for everyday wear without sacrificing price, style or comfort and offers the signature Cotton On trends with the difference of a curve girl fit.
Anchored in Cotton On’s brand DNA and denim heritage, Curve launched with a focus on denim fits. The fit elements of the range were a priority during the design phase, including stretch and recovery fabric, with each size considered for the female shape. Other features include tailored waist bands that come in and hug the hips, longer zips for an easier fit, and extra room in the thigh to celebrate the natural curve.
Cotton On Curve’s Creator, Bianca Kaoustos says,
“We have been developing the range over the last year making sure that every pattern, fabric and technicality of each piece was deliberate. The range offers the signature Cotton On trends with a curve girl fit so that she not only feels comfortable but is also on trend.”
The Cotton On Curve collection will also be available to shop from Australia and New Zealand’s largest online fashion retailer, THE ICONIC. Mareile Osthus, Chief Category Management Officer says “We’re thrilled to welcome Cotton On Curve to THE ICONIC family as we continue to create the best and most inspiring product assortment for all our customers.”