Cotton On Kids launches online in the United Kingdom
4th September, 2025
Cotton On Kids has officially launched online in the UK! Marking an exciting next step for our children and baby fashion brand that makes every day more fun.
From first cuddles to wobbly steps and playground adventures, Cotton On Kids is the cool kid of kids’ fashion. Creating easy, effortless pieces that are made to play, create and move.
Since the launch of Cotton On UK’s e-commerce site in 2021, our customers throughout England, Scotland, Wales and Northern Ireland have shown major love for our Cotton On Women’s, Men’s and Cotton On Body ranges.
With global momentum stronger than ever, Bianca Ginns, Managing Director, Cotton On Brands, says;
“The launch of Cotton On Kids in the UK marks an exciting new chapter for our brand and customers locally. We know UK parents and kids are looking for on-trend, cool and accessible fashion options, and we’re here to deliver just that – with a whole lot of fun along the way.
Globally, we’re delivering quality, on-trend product and creating immersive, multi-channel brand moments that are resonating deeply with our customers across all brands, building loyalty, driving long-term growth and continuing to position us as a global leader in effortless fashion.“
The local e-commerce launch comes as Cotton On Kids releases its vibrant new ‘Fun Day Club’ globally, which will move the brand beyond product to build an initiative that fosters sharing, understanding and the reality of being a parent, while helping create more moments for parents to connect with their kids, bringing joy, creativity and energy fit for everyday adventures.
As Australia’s only global children’s and baby fashion brand, our teams operate 207 standalone Cotton On Kids stores and shop sites across 11 countries. Cotton On Kids offers product that kids love to play in, to trend-aware parents who encourage their kids to be confident in who they are. All while making a positive difference along the way through Cotton On Foundation, which has raised over $200 million globally to support Holistic Education, Mental Health and the Environment.
Shoutout to our global teams for making this incredible milestone happen! We can’t wait to become the friend that’s always there for our littlest customers across the UK.