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Hello, New York City

25th August, 2023

From Geelong to Soho, we’re taking our Aussie lifestyle to the world.

This month, we opened our first store in Manhattan. A milestone moment for our Aussie lifestyle brand, customers can now find us at 512 Broadway, New York and shop Cotton On, Cotton On Body and Rubi inside a refurbished 1,850 square meter space. Alongside our brands, customers can also shop Cotton On Foundation products, with 100% of proceeds going towards our global projects that support Holistic Education, Mental Health and Environment.

Our in-house design teams worked hard to preserve this location’s heritage while bringing to life our brand DNA. With finishes inspired by our hometown, Geelong, Australia, this new store, located in the heart of Soho’s retail precinct, features warm timber tones, heritage denim jackets and a tiled entryway.

During opening weekend, customers were joined by two local artists who customised their fave denim styles as they sipped on local coffee.

This opening is all thanks to our incredible team. We are so grateful for their hard work and cannot wait to see what they do next.

From humble beginnings in ‘88, selling denim jackets out of the back of Ford Bronco in Geelong, Australia, to our first store in 1991, and today, offering our customers an incredible high street experience in Soho, it’d be an understatement to say we’re a #ProudBunch.

Want to learn more about our global footprint? Click here.