15th November, 2019
The Cotton On Group is proud to be entering the Vietnam market through an exclusive partnership with Imex Pan Pacific Group (IPPG). The Group’s Cotton On, Rubi and Typo brands will be available to Vietnamese consumers with three stores opening before December.
The partnership with IPPG is the Group’s first licensing partnership in the country. Cotton On will become the first Australian apparel retailer in the Vietnamese fashion market, with Vietnamese consumers being able to shop at Vincom, Ho Chi Minh and Aeon Mall, Ha Dong shopping centres.
Bringing the latest fashion styles at affordable prices to a large emerging fashion market is something the Group is incredibly excited about.
James Lavdas, General Manager of License said,
“As a customer driven business, we are excited to give customers in Vietnam the opportunity to shop Cotton On through our first store.”
“Cotton On is a global fashion and lifestyle brand that is all about casual Australian style. We know there is a growing demand for street/casual wear fashion in Vietnam so we’re confident our distinctive product offering will resonate with customers who want access to the most effortless, on-trend products.”