22nd September, 2020

Partnering with the Mental Health Foundation of New Zealand to help end bullying


Cotton On is incredibly proud to once again be the exclusive retail partner of the 2020 Pink Shirt Day Campaign in partnership with the Mental Health Foundation (MHF) of New Zealand.

In 2019, the Cotton On Group launched our community partnership platform in New Zealand to support MHF,  helping to raise close to $300k.

Mental health is something that our team and customers are incredibly passionate about, so we’re getting behind the movement again this year to help end bullying and shine a light on supporting others, kindness and inclusivity.

Designed by our talented in-house graphic tee designers, we’re so proud of this year’s Pink tee, what it represents and the incredible good that the MHF can do with every dollar of the proceeds.

From today, tees are available from all Cotton On stores across New Zealand, select Typo stores, as well as our online shop, cottonon.com/nz. Our adult’s tees are available for $25 and our kid’s tee is $15 with 100 percent of the net proceeds of all tee sales donated to MHF.

With stores up and down the country and our online platform taking part we are hoping to reach every New Zealander by making the tees accessible to all and together make this year the biggest ever for our friends at the MHF to continue the life changing work they do!

Shop the Pink Shirt Day tees online in New Zealand here.

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