Paying Homage to our Hometown
2nd March, 2023
An opening day, over 30 years on from where it all started.
On Saturday, 25 February, we cut the ribbon at our newest global flagship store – inspiring the next generation of stores across the globe.
The fresh 900 sqm location showcases our latest women’s and men’s ranges, as well as Cotton On Body, inside our world first store.
Heritage-inspired with elevated finishes, the space features a central marble countertop, calming fitting rooms, new-look timber treatments and slatted glass inspired by Geelong’s rich history of industrial mills, that are still visible throughout the city today.
Seen through the awnings is our iconic red shop front that creates a high-street shopping experience for our customers. While subtle nodes to ‘Est. ‘91’ are used throughout the store remind customers, they’re just around the corner from where it all began.
As we continue to create amazing experiences for our customers, we’re trialling the latest technology inside this location, too. Our customers are able to browse digital lookbooks and order product directly to their home, for no extra charge. Giving them more of what they want, when and where they want it.
A huge thank you to our team and everyone involved in making this store come to life, and to the Geelong community for supporting us since day one. Find us on Level 1, Shop MM2A in Westfield Geelong.