We’re turning New Zealand Pink
22nd April, 2025
Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!
Since 2019, Cotton On has been the official retail partner for Mental Health Foundation of New Zealand’s (MHFNZ) ‘Pink Shirt Day’ nationwide campaign against bullying.
Over the past six years, we have raised over $2 million through the sale of Cotton On Foundation and exclusive Pink Shirt Day product.
In 2024, we raised NZD$631,300 with over 38,000 people across New Zealand wearing our specially designed t-shirts.
We’re proud to celebrate our seventh year supporting the Pink Shirt Day movement, championing the next generation of Upstanders. By raising awareness of bullying’s impact on young people’s mental health, we’re working towards a future where every young person feels safe and empowered to speak up.
Once again, our team and customers will unite in pink to raise funds and support this vital cause. This year we want to go even bigger.
From 23 April to 18 May 2025, 100% of proceeds from the sale of Cotton On Foundation products including a specially designed T-shirt, totes, and badges, as well as donations in New Zealand will be dedicated to MHFNZ to support their mission of standing up against bullying.
Funds raised will go towards providing schools, workplaces and communities with the resources and education around bullying prevention as well as developing initiatives to support youth mental health and wellbeing.
MHFNZ is a charity that works towards creating a society free from discrimination, where all people enjoy positive mental health and wellbeing. They do this by providing information and advice to those affected and their support system, running campaigns and programs, like Pink Shirt Day to further their messaging, and inform policy and advocacy to ensure a positive impact on all New Zealanders.
How can you help?
Click here to find out how MHFNZ are equipping communities with the tools they need to eliminate bullying.