Sustainability
Driven by responsibility.
Our commitment to sustainability reflects our purpose – to create a positive difference in people’s lives. This is what drives us, challenges us and holds us accountable.
As a global fashion business, we know our industry has an important role to play in shaping a sustainable future for our planet. Guided by our Ethical Framework, we have a duty to protect our planet by making conscious, responsible decisions that minimise our environmental impact.
We do this through our Ever Better mindset. As our business grows and we create products our customers love, we stay committed to continuously improving and challenging the way we make our products, manage our operations and invest in projects and partnerships.
Across our business and brands, we are empowering and educating our team with a culture of sustainable decision making, reducing our footprint wherever we can and backing projects that create positive, lasting change.
Meaningful action
We bring sustainability into the everyday – building a culture of responsible decision‑making. It’s how we turn intention into action, and how we bring our sustainability focus areas to life across every part of our business.
Made with Good
Creating products with responsibility in mind that are made to be worn and loved longer
We’re taking a holistic approach to reducing our impact – choosing more responsible materials, designing and planning more efficiently and building circular partnerships that help keep products and fibres in use longer. From fibre choices and water‑saving technologies to digital design tools and global reuse programs, we’re improving decisions at every stage.
Good Operations
Challenging how we move, power and shape every part of our business
Across our operations, we’re creating more responsible ways of doing things – from transforming our logistics network, to how we bring our retail stores to life, to reducing energy use and increasing renewables. Every improvement helps us lower our impact as we grow.
Good Impact
Driving meaningful environmental impact through powerful partnerships.
We’re proud to support projects and partnerships that create real, lasting positive impact for the planet. From large‑scale tree‑planting initiatives to vital reef conservation efforts, we’re investing in work that restores ecosystems, protects biodiversity, and strengthens the natural environments our communities depend on.
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