Sustainability
Our sustainability journey has always been driven by our purpose – to make a positive difference in people’s lives. This is what drives us, challenges us and holds us accountable.
As a global fashion business, we know our industry has an important role to play in shaping a sustainable future for our planet. Guided by our Ethical Framework, we have a duty to protect our planet by making conscious, responsible decisions that minimise our environmental impact.
We do this through our Ever Better mindset. As our business grows and we create products our customers love, we stay committed to continuously improving and challenging the way we make our products, manage our operations and invest in projects and partnerships.
Across our business and brands, we are empowering and educating our team with a culture of sustainable decision making, reducing our footprint wherever we can and backing projects that create positive, lasting change.
Meaningful action
We’re working towards bringing sustainability into the everyday – building a culture of responsible decision‑making. It’s how we turn intention into action, and how we bring our sustainability focus areas to life across every part of our business.
Made with Good
We’re choosing more reduced‑impact materials and fibres, like recycled and organic, and prioritising lower‑impact production processes, including water‑saving technologies in our denim. And through our supplier grading system, which includes a dedicated Sustainability pillar, we’re deepening our understanding of responsible practices and supporting partners who share our commitment to doing good across our entire supply chain.
Good Product Lifecycle
We’re taking a holistic approach to our product lifecycle – from making more responsible and efficient purchasing decisions to building strong circular partnerships. With partners like Thread Together in Australia, World Vision in the US, and eBay Australia, we’re creating meaningful resale, reuse and recycling pathways that keep products and fibres in use for longer.
Good Operations
Across our operations, we’re challenging how we move, power and shape our business. We’re creating more responsible ways of doing things – from transforming our logistics network, to how we bring our retail stores to life, to reducing energy use and increasing renewables. Every improvement helps us lower our impact as we grow.
Good Impact
We’re proudly supporting projects and partnerships that create real, lasting positive impact for the planet. From large‑scale tree‑planting initiatives to vital reef conservation efforts, we’re investing in work that restores ecosystems, protects biodiversity and strengthens the natural environments our communities depend on.
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