OUR APPROACH

Over the past 25 years, we have developed our business through being resourceful and ‘finding a better way’. It’s this same attitude that underpins our commitment to conducting business ethically and sustainably.

Our Ethical Framework outlines our vision to be one of the most loved brands in the world. It also describes the values, beliefs and governing principles that underpin our journey to get there. The framework helps us to solidify our ethics and sustainability focus and encourage our 22,000 people to join us on the journey.

We are acutely aware that by creating our products, we have an impact on people, communities and the planet. Our aim is to make this impact as positive as possible. We are continually looking for ways to educate our global team, partners and suppliers to ensure we meet all ethical product requirements through all stages of our value chain.

While we’re proud of what we have achieved to date, we know we’re on a continuous road to improvement. We aim to make right and meaningful decisions at every turn – not just because it’s the best way of doing business but because it’s simply the right thing to do.

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