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Who we are

Our purpose

  • WE ARE THE FORCE FOR A BETTER TOMORROW
  • WE ARE THE FORCE FOR A BETTER TOMORROW
  • WE ARE THE FORCE FOR A BETTER TOMORROW
  • WE ARE THE FORCE FOR A BETTER TOMORROW
  • WE ARE THE FORCE FOR A BETTER TOMORROW

Purpose

To make a positive difference in people’s lives.

Vision

Create a world where every young person can thrive.

Goal

$150 million by 2030 for Education, Mental Health and the Environment

Delivering our vision

To create a world where every young person can thrive we need to address the big global issues affecting youth today.

Access to holistic education, mental health supports and a healthy planet, are the key ingredients to delivering this vision.

Our Three Pillars

Holistic Education

Create learning environments that inspire future leaders of tomorrow. We will provide education and pathways to meaningful employment for 100,000 young people by 2030.

Mental Health

Every young person should have someone to turn to. We will reduce stigma and increase access to prevention and community based mental health services for 10 million people by 2030.

Environment

Protect and preserve the earth’s natural assets. We will plant 10 million trees to regenerate bio-diverse forests and protect wildlife habitats by 2030, and deliver activity that will protect and preserve the Great Barrier Reef, with conservation activity that can be proven.

Our Model

The model is simple but unique: life-changing products sold online or through our stores around the world, with 100% of proceeds dedicated to global projects that empower youth to thrive.