Citizens of the Reef
Since 2022, Cotton On Foundation has partnered with Citizens of the Reef and the Reef Cooperative to help restore and protect the Great Barrier Reef. Citizens of the Reef have a unique ability to bring people together through impactful, scalable projects that address the rapid decline of coral reefs worldwide.
Turn Your Screen Time into Reef Saving Time.
Join the Great Reef Census to WIN!
The Great Reef Census brings together science, AI, tech and people power – giving you the chance to help protect the reef.
Aussie 365 Givers, analyse 10+ census images and you will go in the draw to win a Fly with Foundation Golden Ticket to the Great Barrier Reef!
Competition starts on World Oceans Day (Monday 8 June) to Sunday 13 June 2026. Census link coming soon…
Come with me on a 5 Day Reef Expedition – Ali Capp
“Over five nights, we [Ali and Reef Cooperative] travelled 120kms from Townsville and head south through clusters of reefs, before making our way back up towards Cairns surveying 100+ sites across 44 reefs on the very outer edges of the Great Barrier Reef (GBR).
The weather was WILD, giving me a whole new appreciation for what the teams go through to collate data on the state of the reefs.
Many of these reefs were surveyed for the first time and this Census data will continue to inform and reprioritise which threats are responded to first and which healthy reefs need to be protected.
What Cotton On Foundation is supporting is important, necessary and scalable. By investing in Census, the Reef Coop and their activities, we have enabled them to prove that their model works and bring the work to new regions along the GBR and around the world.”
Our work supports the UN Sustainable Development Goals (SDGs). A universal call to action to end poverty, protect the planet, and ensure peace and prosperity for all by 2030.
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