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From one tote to a global movement: Cotton On Foundation celebrates $200m of positive impact

25th November, 2025

Cotton On Foundation is marking 18 years of creating positive global change, announcing an incredible milestone of $200 million raised to support education, mental health and environmental initiatives worldwide.

Founded on the belief that doing good never goes out of style, Cotton On Foundation empowers customers to make a difference with 100% of the proceeds from the purchase of everyday convenience items like reusable Foundation tote bags, water and mints going towards the Foundation.

“We are so proud of the incredible impact our customer and teams all around the world have created together. With a Foundation product sold every 3 seconds in stores across the world, it shows that today’s generation isn’t just shopping for style - they’re shopping for purpose.

“When they choose a Cotton On Foundation product, they’re choosing to stand for something, to help others thrive and to make their everyday choices matter,” said Tim Diamond, Cotton On Foundation General Manager.

Initially with a focus on ending global poverty by empowering youth through education, following customer feedback the Foundation expanded its global outreach support to also include mental health and environmental projects, alongside partnerships with First Nations communities.

From 25 schools supported across Uganda, South Africa and Thailand, to global mental health initiatives reaching over 2 million young people, reforestation projects in 11 countries planting more than 1 million trees, and reef conservation on the Great Barrier Reef – the impact is real, and it’s global.

“Without their support, I don’t think any of this would happen. I pursued a bachelor’s degree in real estate management so that I can help my parents in a lawful way. Being a girl in a male-dominated field feels so amazing. Women used to not have any say. Now we are doing courses traditionally done by men. This shows that women – we are powerful,” said Shamiat, Cotton On Foundation supported student.