Our purpose is to make a positive difference in people’s lives.
It’s what gets us out of bed in the morning and drives our every move.
It’s not just how we do business, it’s part of who we are.
The Good is a movement to create meaningful change and channel our focus on what matters most – encouraging others to join in.
And every year, The Good keeps growing.
It’s what guides us, drives us, pushes us forward and holds us accountable. It’s about building sustainable futures through the expansion of the Cotton on Foundation, and supporting and protecting our people and the planet. And it’s about celebrating differences while strengthening connections – because we know we’re stronger together.
There are three ways we approach Doing Good:
Our Business
Acknowledging our responsibilities as a global fashion retailer to lead by example, including our Ethical Sourcing Program, sustainability efforts and caring for our people.
Our Customers
Partnering with our customers to drive change in the areas that mean the most to them through the Cotton On Foundation.
Our Partners
Rolling up our sleeves and investing in partnerships that build strong, resilient and equitable communities in the places where we live and work.
The commitments we made when we started out, like our business, have only grown. We’ve made a pledge for the future. For our people and the planet. And we know our journey will never stop. We’ll never settle because our work will never be done.
That’s our word. That’s The Good.
Cotton On Foundation 
Sustainability 
People & culture 
Sourcing ethically