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A gift that gives back

21st November, 2018

As the festive season nears, the Cotton On Group’s philanthropic arm, the Cotton On Foundation, has re-released their gifting option, Gifts that Count.

In its fourth year, the Gifts that Count initiative creates the perfect feel-good gift and gentle reminder that this time of year is about giving back; providing the perfect gift that gives twice.

This year’s pin offering includes an additional two pins from last year’s collection, now a range of seven pins with a price point starting from AUD$5 up to AUD$100.

The purchase of a pin sees a contribution to the areas of education, hygiene, maternal health, nutrition or transport for those within the Foundation’s Southern Uganda communities.

Starting at just $5, the Empowered Heart pin helps provide sanitary items for a girl in Southern Uganda. At the same price, the book pin gives the gift of education by providing books to help children feel prepared in class.

For $10 each, the Feeling Good emoji hand pin helps prevent disease by providing child vaccinations and the water droplet pin provides the child over a year’s worth of clean water.

The avocado and breast pins, at $20 each, provide a child with either nutritious meals for a school term or support a mother and her baby with vital healthcare services.

The bike pin is at the top end of the collection, and at $100 provides a child in Southern Uganda with a bike so that they can attend school to receive a quality education.

After being given the opportunity to visit Southern Uganda and experiencing firsthand the impactful work of the Cotton On Foundation, Typo Junior Graphic Designer, Laura Holland-Braddick volunteered to design this year’s pins.

Laura was nominated by her manager in October 2017 to join the Foundation’s Road to 20,000 trip through her clear passion for the work they do across their global project areas. Her Southern Uganda experiences stayed with her long after returning in October 2017 and further fuelled her passion to help make a positive difference in people’s lives through the Foundation.

“The huge impact the Cotton On Foundation are having on the people in Uganda stood out to me; how well thought out and planned everything was to ensure these projects are long-term and sustainable for these people’s futures.”

Laura’s vision for the range focused on encouraging customers to continue the conversation of the Foundation’s work long past the gifting season:

“I wanted the enamel pin to be the hero as that’s the part that will live on and get people talking about the message. I wanted to ensure that the pins themselves were relevant, on-trend, had fun and humour about them and from there, I built up the card designs to celebrate this.”

The pins are available at cottonon.com.au and in 160 stores in Australia, New Zealand and The United States – all regions who support Foundation’s projects in Southern Uganda.