A premium multi-channel experience for the Cotton On Group customer
Delivering a multi-channel shopping experience gives the Cotton On Group customer the ability to connect with products they love, wherever, whenever and however they want.
The brand new Cotton On & Co. iPhone app is now live in New Zealand, Australia and the United States, offering a bespoke shopping journey, revolutionising the way the Cotton On Group customer shops forever.
This milestone in the Group’s growing multi-channel strategy elevates the customer experience with app-exclusive features to showcase the latest products and trends, all while enhancing the experience of the group’s loyalty program, Cotton On & Co. Perks.
Cotton On Group, Head of Digital Customer Experience, Pete Hutchison said,
“It’s all part of us enabling our customer to shop what they want, when they want, and how they want.”
“An app gives us greater opportunity to reach our customers in new ways. Our business is ultimately about the product, that’s what our customer loves us for. So we’re really excited that we can offer our customers a greater multi-channel experience and give them new ways to connect with our products.”
The Group has already seen impressive results and insights through downloads and customer feedback, with a rating of 4.7 out of 5 in the app store, and trending #1 in the shopping category in Australia at launch.