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The Changing Face of Retail:
The Changing Face of Retail: Our People
The Changing Face of Retail: Our Teams

The Changing Face of Retail

14th August, 2017

There’s a common misconception that a job in retail starts and ends on the shop floor. Or that working in the industry is merely a ‘rite of passage’ young people must traverse while studying at school or university.

However, for a growing band of retail professionals, working in the industry represents a diverse and exciting career spanning years, roles and even countries.

These days, there’s no limit to where a job on the shop floor could end up leading – from unique career development initiatives to giving back and having a positive impact on the world – the Cotton On Group offers unparalleled growth opportunities for its 22,000 people globally.

As a global business operating in 19 countries, the need to attract and retain great talent across all levels of the business is front of mind for the Group. Beyond the structured pathway programs; targeted global recruitment drives and tactics to ‘future proof’ its talent pool will be key in building and nurturing the retailer’s team.

Jo Barr, Global Careers Manager for the Group is confident in the business’ ability to maintain the momentum of its talent strategy and continue supporting its growth.

“Having worked for other global retailers and seeing other environments, I know what we have to offer is really unique – whether that’s working in store or in a role within one of our six head offices,” she says.

“The culture, the opportunities and the programs we provide for our teams are like no other – we truly put our people first and genuinely want to give them an experience they will take with them for life.”


In a global business like the Cotton On Group, the sheer range and number of opportunities the retail industry can offer is no better exemplified.

A business model which distinctly favours in-house capabilities over out-sourced resources has unlocked a massively diverse suite of roles within the Group’s operations. Couple this with a growing footprint which currently spans 19 countries and head offices located in six of these markets and there’s no doubt that the global retailer makes for a unique proposition in the market.

Barr says the business’ sustained success on an international scale is challenging people to see a career in retail in a new light.

“We have a ‘start here, go anywhere’ at the Group, and we really mean it. Our business has so many examples of people who may have started in one country or one role, then moved to another, then to another – the opportunities are as far and as wide as people want to take them,” she says.

Brad Rowland is one of many team members at the Group who started on the shop floor while studying and went on to pursue a career in the industry after discovering a real passion for retail.

“When I joined the Group in 2000 it was a small business with only 33 stores in Victoria and Western Australia. At that time, Nigel (Cotton On Group Founder and Owner) was doing everything himself… his drive was like a machine,” Rowland says.

In the sixteen years that followed, “bloody hard work” has seen Rowland progress through a range of roles including Store Manager, Area Manager, Operations Manager and Cotton On National Retail Manager.

In early-2017, Brad was approached by the business to move into the newly created position of Head of Outlets for Cotton On – a behind-the-scenes role that encompasses buying, planning and marketing.

“The business has always been incredibly supportive of my development and saw an opportunity to grow my skills,”Rowland said.

“Senior members of our business are incredibly passionate about growing their teams and developing leaders for the future and my career progression at the Group is a great example of that.”


Barr adds that an increased focus from universities and training and education institutions on the retail industry is helping to build interest among graduates looking to start their career.

Capturing this increased interest and offering effective pathways into the industry has been the catalyst behind a number of initiatives put in place by the Group’s Recruitment and Careers team.

Earlier this year, in partnership with Deakin University, the Group launched its very first graduate program aimed at attracting and nurturing talent in the areas of merchandise planning and allocation

“As a business, we’ve set ourselves some big goals for the next 10 to 20 years, and are committed to adequately resourcing our teams to help us achieve these goals. Merchandise planning and allocation are areas where we believe there is huge opportunity for growth, and are fundamental to supporting the expansion of our business both locally and internationally,” says Barr.

Another new initiative, aimed at existing employees, is the Group’s new international work experience program known as Adventureships. This program sees the Group deploy retail team members from across the globe to support various international shopping events such as Black Friday in the United States and Chinese New Year – providing them with invaluable in-market experience.

The Group have been pioneers in the learning and development space for a number of years –

launching their $30 million educational platform, COG Uni, back in 2013.

More recently, COG Uni has launched YOU Learning – an online education tool aimed at promoting personal and professional growth and fostering career development.

Developed by a specialist team at the Group’s headquarters, YOU Learning consists of over 1,000 learning bites which cater to all levels of the business including retail, distribution and head office. The URL-based platform is easily accessible to the Group’s 22,000 people and covers topics including ‘Culture and Values’, ‘Lead and Manage Others’ and ‘Supply Chain and Planning.


The Group is a firm believer that its responsibility as a global fashion retailer goes far beyond just selling clothes and as a result it is committed to giving its team members the opportunity to give back and have a positive impact on communities around the world.

Through the support of its people and customers, the Group’s philanthropic arm, the Cotton On Foundation, has raised $60 million since 2007 – funding a host of healthcare, education, infrastructure and sustainability projects in Southern Uganda, Thailand, South Africa and Australia.

With ambitious plans for the future, the Cotton On Group is a firm believer in developing leaders for the future, and will continue to invest in its people’s personal and professional development to support the company’s continued growth.