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Cotton On Foundation partners with Citizens of the Great Barrier Reef

8th June, 2022

Wednesday 8th June marks World Oceans Day, and what better day to celebrate one of our most exciting partnerships to date!

Cotton On Foundation has officially teamed up with Citizens of The Great Barrier Reef (CGBR), a fantastic organisation focused on taking action to preserve oceans, protect reefs and marine wildlife to maintain diverse ecosystems.

The first partnership to fall under its new Environment impact pillar, COF is pledging $2 million to CGBR over the next three years as a founding partner of The Citizens Reef Cooperative; bringing together Traditional Owners Yirrganydji Land and Sea Rangers, reef scientists from James Cook University, reef restoration experts Mars Sustainable Solutions and leading tourism operator GBR Biology.

The first of its kind globally, the Citizens Reef Cooperative will take an innovative approach, bringing the research, science, technology and tourism industries together to share knowledge and work dedicated to the preservation of the reef. Acting as a blueprint for future reef conservation, the project includes surveying over 300 reefs, documenting targeted coral spawning events, delivering First Nations youth education programs and installing 700 bases for coral growth.

The purpose of the Cotton On Group is to make a positive difference, an ethos that goes beyond our People and extends to the places where we live and work. We know the Great Barrier Reef is an important part of our identity as Aussies (and means a lot to our friends around the globe!) and we want to ensure it’s here for generations to come. With the GBR at a critical tipping point, we know we have to take action now.

Head to www.cottonon.com.au and shop the Cotton On Foundation range to support.