11th February, 2021

Cotton On Foundation 2020 Field Report


This year’s Field Report is a curation of the voices of our team, our teachers and our students across the globe, through the lens of how COVID-19 shaped their 2020. 

It explores what challenges were presented, what opportunities and new skills were revealed, and what COVID-19 meant for supported communities.


Each of the regions we support experienced last year in a different way, as did all of the Cotton On Foundation teams on the ground. These teams each selected a word to describe how they adapted to the challenges of a year like 2020:

  • INNOVATION in Uganda
  • RESILIENCE in South Africa
  • GROWTH in Thailand
  • And COMMUNITY in Australia

And while it was certainly a year like no other, it was not a year without wins! Here are some of the things the Cotton On Foundation achieved in 2020:

  • $1M AUD over 3 years committed to Australian programs
  • 3,372 home visits in Uganda
  • 31,250 cooked meals provided in Thailand
  • 20,045 PPE items distributed in South Africa
  • 1,599,725 masks sold (and counting), raising an incredible $7,671,487 AUD

The ups, the downs, and everything in between – our 2020 Field Report has it all.

You can read the full 2020 Field Report here.

Latest News

  1. Cotton On Foundation raise $10M for quality education through the sale of masks


    In September 2020, we announced that the Cotton On Foundation had reached a proud milestone moment, raising $5M AUD funds though the sale of face masks. Today, and thanks to you – our incredible team and customers – this life-changing mask has now raised $10M AUD globally to support Cotton On Foundation projects that keep kids healthy and in school.

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  2. “Receiving Home Learning Packs Empowered Me to Be in Charge of My Own Learning”


    Meet Ronald! When the Cotton On Foundation team in Uganda needed help locating students to distribute home learning packs, 11-year old Namabaale Primary School student Ronald came to the rescue.

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