Cotton On Group launch R&D brand, Ceres Life

1st April, 2020

The Cotton On Group is proud to launch Ceres Life, a Research and Development brand years in the making, developed with a conscious promise.

In 2003, the Cotton On customer was 24. Today, that girl is 40. Ceres Life is a brand created by women, for women, giving us an opportunity to discover if we can grow with our customer into her 30s and beyond.

The Ceres Life customer is a woman conscious of style, quality and the environment around her. She’s a mum on the run, a working mum, a weekender mum.

Sustainability is becoming the new normal as customer interest mounts. In 2018, sustainable fashion searches soared by 66%.  For this reason, Ceres Life caters to the slow fashion movement, an awareness and approach to sustainable style.

Ceres Life Product Lead, Sarah Lawrence said, “Our customer is looking to buy less and to buy better. Quality is a big consideration when purchasing, as is inclusive sizing and sustainability. We’ll continue to focus on garments that will last longer and value fair treatment of people, animals and the planet.”

“I am so proud that we are able to deliver a range of product that caters to a community of inspirational women who are looking for more.”

The Ceres Life collection features beautiful comfort clothes that embrace femininity whilst minimising waste and considering environmental impact at every point. Ceres Life source 100% sustainable cotton for key programs, along with utilising natural and recycled manmade fibres where possible, rescuing deadstock fabrics that would otherwise end up in landfill.

The elevated essentials range has been developed with the belief that all garments should last the test of time, be easy-wear, easy-care and create a sense of calm.

Starting at $29.99, the full range is available to shop from Tuesday March 31, exclusively online with international shipping available at cereslife.com.au.

Follow the journey on Instagram here.