Group’s Australian customers are already reaping the rewards of CottonOn & Co. Perks.
16th April, 2018
The CottonOn & Co. Perks rewards program officially launched in the Australian market on March 27 and was met by an outstanding response from customers, with 250 thousand members signing up in the first seven days!
Perks was globally launched in New Zealand in November 2017, where an overwhelmingly positive response led the way for the program to be rolled out in RSA, Asia and here in Australia before then heading to USA where it will be offered from April 26.
The CottonOn & Co. Perks rewards program was truly designed with the customers’ experience at the forefront, aiming to deliver core benefits that are both appealing and easily attainable for Cotton On Group’s (the Group) regular customers. As a result, the multi-brand program allows members to earn and redeem rewards across our seven brands – Cotton On, Cotton On BODY, Cotton On KIDS, Supré, Rubi, Typo, and Factorie.
Customers who sign up to the program find much to love from day one, including a $10 Welcome voucher; the ability to earn unlimited $10 Perks Payday vouchers for every $100 spent across our seven brands, in-store and online, over 12 months; perks for their birthday; and sneak peeks of upcoming promotions and range releases.
General Manager, E-commerce, Brendan Sweeney said that when designing perks it was really important to avoid any unnecessary exclusions, terms and conditions, explaining “We want it to be as customer friendly as possible so no minimum spend is required, and unlike many similar programs sales and clearance items also earn points”.
The Group’s first ever rewards program was designed with two key objectives in mind: to be able to thank and reward customers for choosing to shop with us; and to develop a well-rounded understanding of our customers as individuals to ensure we can deliver great products and experiences that exceed their expectations.
Perks will provide an exceptional tool for gathering additional insights into how customers are choosing to shop, then using these insights to evolve the Group’s offers to deliver exceptional experiences. At the same time, it allows for a much more targeted approach in customising and enhancing the customers shopping journey by articulating who they are and where they shop, at a brand and store level.
The perks launch coincided with the amalgamation of the Group’s Australian e-commerce sites, with the Supré and Factorie labels joining the CottonOn & Co. platform on March 24, giving customers one-stop access to the entire stable of seven brands at one online destination. By providing a more accessible shopping experience which enables customers to easily fill a basket and receive free shipping while earning rewards across brands, the move supports the Group’s ambition to deliver the best and most convenient omnichannel experience for our customers.
With more than 486 thousand active members signed up to perks here in Australia and nearly 600 thousand Payday vouchers issued, it’s safe to say Cotton On Group customers are already reaping the rewards of perks.
You can sign up to become a CottonOn & Co. Perks rewards member and check out the new CottonOn and Co. website here.