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Let’s plant one million trees together

10th April, 2024

Update as of 7 May 2024
We’re planting one million trees where they’re needed most—and it’s all because of you! Thank you for being part of our two-year fundraising journey.


This April, 100% of proceeds from Cotton On Foundation products and donations went towards our global tree planting projects listed below.

From seeds in the ground to forests of the future, every tree counts. These contributions will help restore wildlife habitats and create a healthier climate for all.

Last year, in collaboration with our partners One Tree Planted and WWF-Singapore (and thanks to you – our global team and customers), we raised funds to plant over 422,000 trees in Uganda, Brazil, Australia, Singapore and New Zealand!

This April, we raised the remaining funds to reach our one million tree target. Here are the projects we’re supporting:

Completed projects:

Australia
  • Planted trees to restore habitat that was severely degraded during the 2019-2020 summer bushfires
  • Developed nursery infrastructure to enable long-term bushfire recovery
  • Supported local and First Nations communities with long-term forest restoration initiatives

Partner: One Tree Planted
Project: Bushfire Recovery Nurseries
Trees planted: 182,747
Hectares restored: 182.75


Brazil
  • Planted trees in Jundia, Roraima, to promote sustainable land use
  • Provided income generation opportunities for settlers while protecting fragmented forests
  • Worked with two local indigenous tribes for ongoing land stewardship

Partner: One Tree Planted
Project: Corridors for Life
Trees planted: 80,000
Hectares restored: 40


New Zealand
  • Planted trees to restore habitat that has been severely degraded by climate change and natural disasters
  • Supported local and indigenous communities with long-term forest restoration initiatives

Partner: One Tree Planted
Project: Waingake Native Restoration
Trees planted: 80,000
Hectares restored: 83.95


Uganda
  • Helped restore critical habitat by planting mixed local native trees to create conservation forests
  • Buffered restored forests by establishing community agroforestry woodlots and planting selected fast-growing timber/fuelwood species to ensure sustainability
  • Supported over 3,500 households in sustainable livelihoods through various initiatives

Partner: One Tree Planted
Project: Albertine Rift
Trees planted: 80,000
Hectares restored: 370.37


Singapore
  • Planted native trees in various locations in Singapore to restore nature and enable local biodiversity to thrive
  • Hosted outreach activities in Rifle Range Nature Park to increase public appreciation for nature and knowledge about Singapore’s biodiversity

Partner: WWF-Singapore
Project: Green Cities
Trees planted: 150

Pending projects (dependent on the amount fundraised):

South Africa
  • Restore ecosystems in South Africa to improve soil, water and carbon storage
  • Enhance development with local communities to support long-term native planting initiatives
  • Restore and protect forest landscapes in Hoedsruit by planting local native trees

Partner: One Tree Planted
Project: Kruger to Canyons, Blyde Expansion Restoration Pilot
Trees to be planted: 80,000


United Kingdom
  • Support various projects across England to plant forests that connect existing woodlands, weave through urban areas and wrap around communities

Partner: One Tree Planted
Project: England 2024 – Community Forest Restoration
Trees to be planted: 80,000


USA (California)
  • Plant trees to restore habitat that has been severely degraded by the largest wildfires in CA history
  • Implement vegetation management practices to support long-term wildfire recovery and reduce the risk of future fires

Partner: One Tree Planted
Project: 2024 California Emergency Forest Restoration Team (EFoRT)
Trees to be planted: 200,000


USA (Pennsylvania)
  • Plant native trees to help stabilise streams and riverbanks
  • Support communities through workforce development, economic resilience and an improved ecological landscape

Partner: One Tree Planted
Trees to be planted: 53,339


USA (Florida)
  • Restore longleaf pine to the area to create a more diverse and resilient ecosystem
  • Improve water quality and habitats that support threatened species

Partner: One Tree Planted
Project: Longleaf Pine Restoration
Trees to be planted: 30,000


USA (Washington)
  • Restore tribal land that was burned during the Bolt Creek Fire in 2022 (providing a place for tribal members to hunt, fish and gather traditional plants and more)

Partner: One Tree Planted
Project: Bolt Creek Fire Restoration
Trees to be planted: 30,000


Malaysia
  • Protect and restore a wildlife corridor to secure connectivity of orangutan habitats
  • Improve livelihoods of local communities through agroforestry initiatives

Partner: WWF-Singapore
Project: Orangutan Wildlife Corridor, Sarawak
Trees to be planted: 103,000


Singapore

Partner: WWF-Singapore
Project: Green Cities
Trees to be planted: 100


Botswana & Namibia

Partner and project: Small-scale tree planting at local schools
Trees to be planted: 654


This wouldn’t be possible without our partners, One Tree Planted and WWF-Singapore.

One Tree Planted is an environmental nonprofit focused on global reforestation. One Tree Planted believes that together, we can restore forests, create habitat for biodiversity and make a positive social impact around the world. Since 2014, One Tree Planted has planted over 135 million trees in 82 countries.

The World Wildlife Fund (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF-Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us.

Thanks for your support. Now it’s time to grow the forest we’ve started!