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New Zealand Turns Pink

9th May, 2024

Pink Shirt Day is just around the corner! Grab your official Pink Shirt Day t-shirt or tote bag from select New Zealand Cotton On stores or online now.

Ranging from kids to adult sizing and made and modelled by our team, 100% of net t-shirt sale proceeds will go toward the Mental Health Foundation of New Zealand, supporting the charity to deliver resources, activities and workshops that help schools, workplaces and communities to create safe environments where bullying can’t thrive.

This Friday 17 May, we’ll join communities across New Zealand to take a stand against bullying, harassment and discrimination. To learn how you can get involved, click here.

Shaun Robinson, chief executive of the Mental Health Foundation, says, “By wearing a pink t-shirt on Friday 17 May, you’re showing a commitment to creating a kinder, more inclusive Aotearoa where everyone feels safe, valued, and respected regardless of gender identity, sexual orientation, age, ability, religion, or cultural background.”

The Mental Health Foundation is proud to be partnering with Cotton On for the sixth year in a row.

Tim Diamond, General Manager of Cotton On Foundation says, “By helping raise awareness and understanding of the impact of bullying on young people’s mental health and wellbeing, we can help create a world where every young person can feel safe and included. We’re looking forward to mobilising our incredible community of team members and customers to be part of this movement of Upstanders.”

We look forward to mobilising our team and customers to become Everyday Upstanders. An Everyday Upstander is an individual who uses their words and actions to support those being bullied, and is the very concept that started Pink Shirt Day in Canada in 2007.

Let’s make Friday 17 May the biggest Pink Shirt Day yet! Together, we can create a safer, more inclusive world, where bullying has no place as we continue to live out our purpose of making a positive difference in people’s lives.

Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying