Denim is Cotton On. It’s effortless, every day, inclusive and sustainable. This August, Cotton On is celebrating the Group's denim heritage and talking to our better denim journey; supporting sustainably sourced cotton. A lot goes into making great denim. From nailing the fit, to perfecting that authentic vintage wash, to using more sustainable materials and methods. It’s a continuous journey to improvement that’s worth the result. Here's a look at where we're at in our denim journey today.