Typo a crowd pleaser with second store opening in the UK
24th August, 2017
Following strong customer demand, Typo has opened the doors to its second bricks and mortar store in the United Kingdom at The Bentall Centre in Kingston on Friday 18th August.
With lines of shoppers wrapped around the store, excited Londoners queued for two hours to get a taste of the irreverent stationery and giftware brand, which first launched in the United Kingdom in April 2016.
Greeted by goodie bags bursting with product, customers enjoyed Typo’s range of stationery, travel and tech accessories, bags, lighting and décor items and novelty cards and gifts, with thousands of products flying off the shelves during opening weekend.
Popular items included the Get Cushy Donut Cushion and the always popular Rose Gold Buffalo Journal and Rainbow Cascading Lights. In the first three days of trade, the store sold more than 1,100 stationery items, 100 travel gifts and over 170 cards.
The 115 square meter store boasts Typo’s quirky interior design with exposed brick walls, timber floors and walls of greenery, with team members donning their signature denim aprons and black novelty glasses.
The new Bentall Centre space compliments the brand’s existing UK footprint which includes its first store in Stratford Westfield Shopping Centre, in addition to a thriving e-commerce platform which launched in April 2016 and processed more than 12,000 orders during its first year.
Typo’s UK Brand Manager, Sally Howard, said the market was responding positively to the brands’ product offering and omni-channel experience.
“Since the opening of our Stratford store in December last year, we’ve seen great traction both in store and online with sales soaring beyond all expectations,” she said.
“We have had over a quarter of a million customers engage with the brand since we launched in the region and we look forward to continuing to bring them a world-class shopping experience,” she said.
Typo’s in-house designers, based at the Group’s global headquarters in Geelong, Australia pride themselves on creating on-trend, everyday items which always include the brands’ signature quirk, cheek and originality.
A winning choice among shoppers for Christmas, Typo will continue to deliver on what their UK customer is telling them, localising up to 20% of their range to accommodate the local market and relaunching their website to improve functionality and useability while ensuring even-faster delivery ahead of the festive season.