Sustainability goals
We believe in making a positive impact on the planet. This motivates us to work harder, to find solutions and to act. We’re committed to supporting the things that matter most and leaving the world in a better place than where we started.
Here’s how:
Going carbon neutral
In 2021, we made our biggest sustainability commitment to date—to become carbon neutral in our direct operations by 2030 and indirect operations by 2050. This commitment changed how we looked at every aspect of our business. It meant that the meaningful action we take today would set us on the path to building a stronger future—for our people and our business, but also for our planet.
We will:
- Become carbon neutral by 2030 (Scope 1 & 2)
- Become carbon neutral by 2050 (Scope 3)
- Switch to 100% renewable energy across our operations by 2030
Responsible design, materials & production
We’re focused on transitioning more of our fibres and materials to reduced-impact alternatives such as recycled and organic, and prioritising work in innovation and technology through environmental credentials to assess the carbon footprint of our raw materials with independent consultants.
We will:
- Make 100% of our products with a sustainable attribute by 2030
- 100% of plastics, polyester and synthetic materials made from certified recycled alternatives by 2028
- 100% of our denim washed using water reduction processes by 2026
- 100% certified responsible viscose used in products by 2026
- 100% of paper and cardboard made from certified responsible or certified recycled materials by 2026
Plastics & packaging
Our ongoing key focus areas for our plastics and packaging journey revolve around packaging for customer and packaging for transport. We have identified the products within our business that require the highest rate of packaging, and we’re working towards initiatives that support our goals.
We will:
- Design 100% reusable, recyclable or compostable packaging by 2025
- 70% of plastic packaging being recycled or composted by 2025
- All packaging made from 50% recycled content by 2025
The Good we do 
Sustainability 
Making a positive difference