We’re taking action through four key pillars. Because we know our future depends on it. And, we’re looking at the whole picture; making sure we’re reducing our impacts in every area possible.


Our sights are set on net-zero.

We want our entire operations to be carbon neutral – and we want to lead the way. That means re-thinking the way we operate to drive positive change in the way we do things; in our business, our global supply chain, and our industry. We’ll set ambitious targets to reduce our energy usage, offset our carbon footprint, and increase our renewable energy sources. Our sights are set on net-zero.

What we’re committing to:

  • Switch to 100% renewable energy by 2030
  • Become carbon neutral in our operations by 2030


Let’s close the loop – for good.

From our products and packaging to the paper we print on, all of our teams are committed to creating a longer life cycle for everything we make and use.
Virgin plastics? Not here. Wear and care (again and again) is our motto – and we’re here to deliver on it. Giving materials new life, diverting waste from landfill, and closing the loop – for Good.

What we’re committing to:

  • Our packaging will be 100% recyclable or reusable by 2025
  • 100% of plastics, polyester and synthetic materials will be
    made from certified recycled alternatives by 2025
  • 100% of paper and cardboard materials will be made from
    certified recycled alternatives by 2023


Every drop counts.

We’re on a mission to reduce our water usage at every step. We know it’s as big as supporting responsible cotton farming and saving millions of litres of water every year in our garment finishing processes. We also know it’s as small as turning off the tap when you soap up your hands, or all of us washing our jeans a little less often. Since introducing water reduction technology to key denim styles in February 2020, we have reduced water consumption at the finishing stage of production by 41%.

What we’re committing to:

  • 100% of our denim will be washed using water reduction processes by 2023 and we will drive water reduction technology and conservation methods across our business


Positive impact for people and planet.

We believe that making what we love shouldn’t cost the earth. We’re championing innovation and collaborating with people that share our planet-positive ethos. We source responsible materials and fibres to reduce our reliance on limited resources. We support responsible methods that improve the livelihoods of workers and their families —for generations to come. We want to be kind to the core.

What we’re committing to:

  • 100% of our products will be made with sustainable attributes by 2030
  • 100% sustainable cotton sourced by 2021
  • 100% certified sustainable viscose used in products by 2023
  • 100% of wood, timber fibres and materials will be made from certified sustainable alternatives by 2025