We have a genuine belief in our brand, our big ideas, and our ability to bring them to life.
In 1991, we opened our first retail store in the regional Victorian city of Geelong, Australia. From these humble beginnings, we’ve taken our spirit to the globe.
Working side by side with the communities where we operate, we are always learning and growing; we believe tomorrow can be better than today. As one of Australia’s leading global fashion brands, we are unwavering in our pursuit to provide customers with the trends they want, when they want it, at the right price.
These six values underpin the diversity of who we are and the way we work. They are the baseline of everything we do, guide us in our decision making and are the same values that our founder, Nigel has instilled since day one.