The Cotton On Group has launched a new multi-million dollar e-commerce platform, providing customers in its Australian and US markets with a shopping experience that is both dynamic and responsive.

The Cotton On Group is set to grow its Geelong based headquarters even further as the result of a $3.4 million grant through the Geelong Region Innovation and Investment Fund (GRIFF).

South Africa is cementing itself as the Cotton On Group's most exciting new frontier, with store numbers growing rapidly to meet customer demand and a new regional headquarters and distribution centre established.

The Cotton On Group is continuing to solidify its dominant market position in the Southern Hemisphere with the opening of its first Brazilian store and regional headquarters, marking the 1028th door to open south of the equator.